EyUp

EyUp is a proud Yorkshire venture which is creating software developers, generating jobs and investing in start-ups across the North of England. We were tasked with developing a logo, merchandise designs and brand assets that represented local pride whilst remaining playful, welcoming and accessible to all those who make Yorkshire so great.

ServicesWebsite, Logo, IllustrationIndustryEducation, TechYear2021

Website Overview



“Wilkes Wood are brilliant to work with- communicative, collaborative and responsive. They’ve done a fantastic job with our logo and branding, including design for print materials and merchandise, and built us an eye-catching and engaging website in a very short timeframe. I’ve been recommending them to everyone!”

- Emily Dreimann, Director of Programmes

“Wilkes Wood are brilliant to work with- communicative, collaborative and responsive. They’ve done a fantastic job with our logo and branding, including design for print materials and merchandise, and built us an eye-catching and engaging website in a very short timeframe. I’ve been recommending them to everyone!”

- Emily Dreimann, Director of Programmes

Project Details


Eyup logo banner dark blue and white

A Logo for the North.

We were tasked with designing a logo that represented the best of the North. The flat-cap came to mind instantly: it is welcoming, playful, and an instantly recognisable nod to the heritage of the Northerner.

Illustration & Merchandise Designs.

The EyUp team wanted us to create visual elements and illustrations that gave personality to their brand. Utilising simple lines and playing on stereotypes driven by the North/South divide, we created humorous merchandise and site illustrations driven by iconic Northern characters and colloquialisms.

A screenshot of three t shirts on the eyup website
A screenshot of Eyup website home page

A Holding Site with Personality.

As EyUp founder David Richards MBE toured radio stations and press events to put EyUp in the spotlight, the team needed a website to direct interest to. We created a holding site that showcased the unique and playful elements of the brand, giving site visitors the chance to learn more about the academy and its ambitions for the future.

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