Growth Marketing

No. SEO may be an important part of the strategy, but it is only one of several possible tools. The right programme may combine search optimisation, paid advertising, content, email, analytics, landing page improvement and technical website work. The exact mix depends on the goals, audience, current position and opportunities available to the business.

GEO stands for Generative Engine Optimisation. It refers to improving how clearly and credibly your business, services and expertise can be understood by AI-assisted search and answer tools, alongside traditional search engines. In practice, this means creating useful, authoritative and well-structured content supported by sound technical foundations. It does not mean guaranteeing that a business will appear in a particular AI-generated answer.

We work UK-wide with businesses that believe in what they offer but need clearer strategy and more consistent marketing delivery to grow: B2B firms, ecommerce brands, professional services, independent artists and organisations with an underperforming marketing presence. We support internal marketing teams as well as businesses that need an experienced growth partner for direction and delivery. It is a good fit where you need clearer priorities, stronger measurement, better performing channels or a website that does more to support enquiries and sales.

Yes, where it provides a suitable foundation for the agreed growth activity. Where the site is limiting search visibility, conversion, tracking or user experience, we will explain that clearly and recommend the most proportionate next step. That may be a focused landing page improvement, technical work, wider website evolution or, in some cases, a new website project.

No. We work with businesses that have existing websites as well as clients whose sites we designed and built. Clients with a Wilkes Wood website benefit from having their marketing and website foundations considered together from the outset, but it is not a requirement for working with us.

No, advertising spend is always separate from our management fees. We will help you decide what budget is appropriate for the opportunity, the channel and the goals being pursued, and we do not encourage unnecessary spend simply to increase activity.

We do not provide day-to-day social media management or generic posting schedules. Where social channels form part of a wider campaign, we can help with the website, content, landing pages, measurement and customer journey needed to make that activity more effective.

Reporting is tailored to the goals agreed at the beginning of the engagement. That may include monthly performance reports, strategic review calls, dashboards, campaign summaries, KPI tracking and recommendations for the next priorities. The focus is on meaningful commercial insight rather than vanity metrics.

Paid campaigns can bring qualified traffic within days. SEO and content are a longer game, with early movement in 2 to 3 months and durable results building over 6 to 12. We set expectations per channel from the start.

No one credibly can, and anyone who does should be avoided. What we guarantee is sound, transparent work focused on the traffic and enquiries that actually grow your business.

Growth marketing works best as an ongoing partnership, not a one-off campaign. Search visibility, content, website improvement and data-led optimisation all benefit from consistent effort over time. We will be clear about what is realistic for your goals and whether the level of investment and expected timeframe are a good fit.

Every growth marketing programme is tailored to your goals, current position and the level of support required. Retainers start from £799 per month, and the final investment depends on the agreed channel mix, delivery needs, reporting, content, website work and scale of the opportunity. Paid advertising spend is separate from our management fees. For most clients, the initial alignment, audit and prioritisation work is included within the first month; larger or more complex projects may begin with a separate paid discovery and strategy phase.

Your growth activity is led directly by Tom, our Growth Lead, with support from the wider Wilkes Wood team where website, design, technical or strategic input is needed. The people involved in shaping the strategy remain close to the delivery and reporting, so there is clear accountability throughout the work.