Biography
Tom works with Wilkes Wood as Growth Lead, helping shape strategies that support sustainable growth for us and our clients.
He developed his marketing experience as an executive within an industry-leading manufacturer, working across both B2B and B2C markets. This gave him a practical understanding of the relationship between positioning, customer journeys, content and commercial performance, alongside a lasting interest in the data behind what makes businesses grow.
With particular strengths in e-commerce, SEO and conversion-focused content, Tom brings together analytical thinking and a flair for writing to help businesses identify opportunities, improve their digital presence and make their marketing work harder.
Areas of Expertise
SEO Strategy
Developing and implementing comprehensive search optimization strategies for maximum visibility and growth.
E-Commerce
Building and optimizing online retail experiences that drive conversions and customer satisfaction.
Analytics
Data analysis and performance optimization to drive continuous improvement and ROI.