Biography
Tom works with Wilkes Wood as Growth Lead, helping shape strategies that support sustainable growth for us and our clients.
He developed his marketing experience as an executive within an industry-leading manufacturer, working across both B2B and B2C markets. This gave him a practical understanding of the relationship between positioning, customer journeys, content and commercial performance, alongside a lasting interest in the data behind what makes businesses grow.
With particular strengths in e-commerce, SEO and conversion-focused content, Tom brings together analytical thinking and a flair for writing to help businesses identify opportunities, improve their digital presence and make their marketing work harder.
Areas of Expertise
Growth Strategy
Identifying where clients are now, where they want to be, and which marketing opportunities are most likely to move them forward.
Search & Content
Improving visibility through SEO, content strategy and clearer digital journeys that help the right people find and understand a business.
Performance & Analytics
Using campaign data, website performance and reporting to understand what is working, what needs improving and where to focus next.