JBM Performance
We have worked with JBM Performance since the business began in 2018, helping shape its identity from the ground up. Over the years, our work has included logo design, signage, merchandise, brand assets and, most recently, a powerful Shopify ecommerce website for Joe and his team. The result is a brand and digital presence built to support JBM as it has grown from a local performance workshop into an online store serving a wider community of automotive enthusiasts.
The logo
Creating a distinctive logo for JBM was an exciting challenge. Automotive branding often leans on familiar vehicle silhouettes, so we wanted to find a more original way to express movement, performance and precision.
The final mark combines a road motif with bold typography inside a strong, clipped-corner frame. It feels dynamic without relying on the obvious imagery often seen across the sector, giving JBM an identity that is simple, recognisable and confident.
Years later, it remains one of our favourite marks. Whether applied to signage, stickers, clothing or digital materials, it retains the clarity and presence needed to stand out.
"I got in contact with Wilkes Wood to help with various business improvements; they were very professional, catering to our requirements and working with us on our budget. They shared their expertise in all the areas we needed, when we needed them. Would highly recommend!"
Taking JBM online
As JBM expanded beyond the workshop, we built a scalable Shopify store for its growing range of performance parts. Clear vehicle-based navigation helps customers find compatible products quickly, while carefully selected integrations support reviews, marketing, payments and stock management.
The site gives JBM a stronger platform for ecommerce growth, making it easier to manage products, serve customers and continue building the brand online.
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