TIRES + TERRAIN
TIRES + TERRAIN is an independent automotive media platform founded by motorsport engineer and editor Simon Cousins. Combining technical knowledge with a journalist’s perspective, it explores engineering, performance and car culture for a global audience. We created a clear and confident visual identity to reflect the depth and precision of its editorial work.
From the outset, the ambition for TIRES + TERRAIN was to create something more considered than a conventional automotive news site. Strong imagery, clear typography and carefully structured layouts give the content weight while making the platform enjoyable to explore. This approach shaped every part of the identity and website.
Precision engineered Identity
The mark for TIRES + TERRAIN needed to feel sharp, controlled and precise. Intersecting lines and carefully balanced forms create a compact symbol with a strong sense of structure and movement.
"Wilkes Wood are a dream to work with – full of great ideas, responsive, incredible work ethic. We used them for a major corporate rebrand and are incredibly pleased with the result. Recommend them wholeheartedly for branding, design, and web dev."
Designed To Be Read
Every detail of the article layout was carefully considered. Crisp, highly legible typography, generous spacing and comfortable contrast make longer pieces easy to enjoy in both light and dark mode. The result is calm and refined, far removed from the clutter of a typical news site.
Custom tools
Alongside the articles, we developed a collection of practical tools for automotive enthusiasts and professionals, including converters and reference resources. Each provides a useful reason to visit while creating new opportunities for relevant audiences to discover TIRES + TERRAIN through search.
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