WCR
We refreshed WCR’s identity across its logo, typography, colours and wider visual language, then brought it to life through a new headless website. The new site was shaped by search data and designed to turn more visits into enquiries. Alongside ongoing SEO, PPC and digital support, it forms part of a long-term partnership focused on helping WCR identify and develop new opportunities.
Refining an established identity
WCR’s established logo was already well recognised, but needed a more contemporary and versatile finish. We refined the mark while preserving the familiar character and colours that customers associated with the business.
The wider identity was strengthened through updated typography, a more considered colour palette and a set of supporting graphic elements. Together, these changes created a clearer and more consistent visual system.
The refreshed identity was then applied across print and digital materials, giving WCR a stronger and more unified presence wherever the brand appears.
Building a Smarter Website Foundation
We began by auditing WCR’s existing WordPress site to identify where structure, content and user journeys were creating friction.
The new headless website was planned around clearer navigation, stronger search foundations and more purposeful enquiry routes. This gave WCR a faster, more flexible platform designed around how customers search, browse and get in touch.
Comprehensive parts database
With user experience and search visibility in mind, we created a structured parts database organised by manufacturer and model. Each has its own dedicated landing page, allowing customers to find the right part quickly through either the guided finder or a direct search.
Reaching new markets
We also created dedicated landing pages for each industry WCR serves. These cover both established markets and newer areas of opportunity, presenting the most relevant services, expertise and information for each audience.
Smarter Enquiries
Calls to action are woven throughout the site and tailored to the page or service being viewed. Each enquiry carries its source and context automatically, helping the WCR team understand what the customer needs without asking them to repeat information.
Partnering for Growth
From the beginning, the website formed part of a wider strategic growth plan. Alongside ongoing SEO, PPC and digital support, we have continued to help WCR identify new opportunities, strengthen lead generation and make better use of their marketing budget.
One early priority was WCR’s paid search activity. We quickly identified the potential to improve the structure and efficiency of their Google Ads campaigns, then reworked key elements including campaign structure, bidding approach, ad copy and landing-page alignment.
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