Visual identity and brand design work

Visual Identity

Cohesive brand systems for businesses that want to look as good as they are - from a single mark to a complete, consistent identity.

What we do

A logo is where it starts. A system is what makes it last.

A visual identity is every colour, typeface, layout and graphic working together as one system - so you look like you, consistently, wherever your customers find you.

We design the whole system and the tools to run it: a considered logo, an accessible colour palette, typography, guidelines and ready-to-use templates - delivered in the right formats for every use. The result is a brand that's consistent, easy to manage, and looks the part everywhere it appears.

Who it's for

Built for where you are

Refreshing a tired brand

Established businesses whose look no longer reflects how good they've become. We modernise your identity and bring everything back into line - without losing what your customers already recognise.

A logo, but no system

You have a logo, but everything around it feels inconsistent. We build out the full identity - colour, type, layout and assets - so every touchpoint finally feels like one brand.

Starting, done right

Startups and new ventures that want to launch with a confident, cohesive look from day one - and a system built to scale as you grow.

What's in the box

The anatomy of an identity

Not a logo and a hope for the best. A complete, considered set of parts - and the system that holds them together.

Colour

An accessible palette

Chosen and contrast-checked for accessibility, so your brand stays legible and inclusive across screen and print.

Ink

#1A1F25

Electric

#3452FE

Slate

#2C323A

Mist

#C9D2E0

Cloud

#F2F2F2

Typography
Aa

A type system with hierarchy

Light · Regular · Medium · Bold - built to work from headlines to the small print.

Logo & marks
Logo and brand marks

A primary logo, secondary marks and the variations you'll actually use - for every size and surface.

Guidelines

Practical, visual guidelines in plain English - your brand's user manual.

Templates & system
CanvaPitchMailchimp+ whatever you use

Ready-to-use templates in the tools your team already uses - create on-brand, on your own.

Files for every use

Never stuck without the right file

Vector and raster, print and digital, colour and mono - packaged and labelled so anyone on your team can find exactly what they need.

SVGPDFEPSAIPNGJPGPrintDigitalFull-colourMonoReversed
How we work

A clear path to a brand you're proud of

01

Discovery

We get to know your story, audience and market - and define what success actually looks like. The foundation for an identity that works in the real world, not just on a moodboard.

02

Design & development

We design the logo, colour, type and core assets, then build the system around them. Structured feedback at every milestone keeps you involved and the work on track.

03

Handover & enablement

You get complete guidelines, every file in the right format, your template systems, and training to use them - so your team can run the brand without a designer on standby.

What Our Clients Say

Millie Henson
Ben Casement-Stoll
“As a small start up, we wanted someone to be able to work with us closely to build our brand from the ground up and they did exactly that.”
Millie Henson
Owner, Tideswell Lounge
“Full of great ideas, responsive, incredible work ethic. We used them for a major corporate rebrand and are incredibly pleased with the result.”
Ben Casement-Stoll
Head of Communications, Capital Enterprise
1/2
Got questions?

FAQs

Can't find what you're looking for? Get in touch

Of course. Plenty of clients come to us for a logo first. The difference is that we design it as the foundation of a wider system - so when you're ready to build out the full identity, everything fits together rather than being bolted on later.
Absolutely. We often work with established businesses who already have some brand elements in place but need to elevate them, refine their look, or create consistency across assets. Refreshing a brand while keeping what your customers recognise is where we do some of our best work.
Everything you'll ever need. Vector formats (AI, EPS, SVG, PDF) for scaling to any size without losing quality, and raster formats (PNG, JPG) for everyday use - supplied in full-colour, mono and reversed versions, and set up for both print and digital.
Yes. We choose and test colour combinations for contrast and legibility so your brand works for as many people as possible - and still looks great. Accessible design isn't a constraint; it's part of doing the job properly.
Yes - that's the whole point of our system-based approach. We set you up in the tools you already use - Canva, Pitch, Mailchimp and more - with flexible, easy-to-use templates that follow your brand rules, so anyone can create on-brand content.
Most full identity projects take between 4-8 weeks. We'll give you a clear timeline at the start and keep you updated throughout - feedback speed and clarity are the biggest factors in keeping good momentum.
Yes - always. Your guidelines will be practical, visual and written in plain English, helping internal and external teams stay on-brand across every platform.
Definitely. Our design and web teams work closely together, and we often deliver full brand identities alongside a website project for complete cohesion.

Ready to build something better?

Tell us what you have in mind and we'll help you find the right way forward.

Start your project