SEO

Your potential customers & clients are looking for you on Google. Why aren’t you there?

SEO

Your potential customers & clients are looking for you on Google. Why aren’t you there?

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    Why Is SEO So Important?

    What is the first thing you do when looking for information, products, or services?

    If your answer is “search for it on Google”, you’re in good company. 

    With over 90,000 Google searches being performed every single second, and organic search now providing over half of all website traffic, optimising your website and content has never been so important.

    If you’re unsure of what SEO is and why it’s so valuable for small businesses, take a look at our free PDF explaining all this and more.

    Download PDF

    Over 95% of organic clicks come from the first page of Google.

    What Is SEO?

    Search Engine Optimisation (SEO) is an essential tool in driving traffic to your website and is critical for any business looking to improve visibility and grow revenue through online audiences.

    SEO is the art of targeting your website, its copy and content to the searches of your intended site visitors, giving you the best chance of appearing competitively on the results page and generating qualified leads for your business.

    Whether you’re a national or international e-commerce store, or a local business selling products and services regionally, SEO matters just as much.

    According to Google, 76% of people end up visiting a business within 1 day after searching on a smartphone for something nearby, and 28% of local searches result in a purchase.

    That’s a lot of value to leave on the table.

    SEO is about analysing what your target audience searches for, producing highly relevant content to rank for these keywords, and ensuring that your website provides a great user experience upon arrival. 

    When done correctly, SEO is the most cost effective way to drive traffic to your website, and investment in SEO can reap rewards for many years to come.

    The Power of Search

    Organic Search drives 300% more traffic to websites than social media*

    *Source: IronPaper

    94% of clicks go to organic results, not to paid for Ads*

    60% of marketers say that SEO is their highest quality source of leads.

    *Source: HubSpot

    How Are We Different?

    Whilst we usually refrain from describing ourselves as different, in the case of our SEO services we think we belong to a handful of agencies that do things the right way.

    Unlike other SEO practitioners , we do not outsource our content writing or use dishonest or “black-hat” practices. You’ll see no red flags waving here…

    Our in-house SEO experts develop sustainable, ethical SEO strategies driven by industry-leading tools, in-depth research and compelling, keyword driven content.

    Pricing

    Our SEO strategies are all bespoke to your business, objectives, and competitive environment. These packages reflect what work may be conducted month-to-month in line with a strategy aligned to your specific business needs.

    Essential

    £399 P/M

    Any business and sole trader with an online presence should benefit from our most affordable package. For the price of a quarter-page advertisement in a low-volume magazine, we will work to ensure your business is on the front page of Google.

    • 1000 words of content every month, such as a blog post
    • Detailed website audit
    • Technical errors fixed & site health maintained
    • Detailed monthly performance report
    • Existing on-page content optimisations (titles, headers & copy)
    • Custom HTML/CSS design changes
    • Website structure improvements
    • Google analytics integration

    Enterprise

    £1299 P/M

    We've designed this package specifically for businesses that want to focus on SEO as a major part of their marketing strategy. If your organisation is looking to make SEO a key component of your digital marketing plan, our enterprise package is ideal.

    • 4000 words of content every month & bespoke content strategy
    • Detailed website audit
    • Technical errors fixed & site health maintained
    • Detailed monthly performance report
    • Existing on-page content optimisations (titles, headers & copy)
    • Custom HTML/CSS design changes
    • Website structure improvements
    • Google analytics integration
    • High authority link building & PR outreach

    Our Process

    Ensuring you have a fantastic project experience matters just as much to us as the quality of the final product we hand over.

    Our in-house SEO practitioners have developed this process to ensure your investment in SEO is as effective and data-driven as possible.

    Like all of our services, SEO starts with a conversation. This is a chance for us to understand your goals, your business, and discuss what package suits your needs the best.

    Some clients come to us requiring plenty of initial technical groundwork to get their site healthy before investing in content, and some clients come to us with an optimised site that requires regular content.

    All of our SEO packages feature an initial audit. This is a chance for us to analyse your website’s current performance, identify quick wins, and produce a report.

    This would also include keyword research and competitor analysis if you are on a more comprehensive package.

    The strategy stage is where all the information, objectives, and KPIs discovered in the previous two stages are analysed, discussed, and used to inform a strategy bespoke for your business.

    This is a critical process that ensures all action and resources are aligned directly to move toward your definition of success.

     

    After completing the audit, our in-house SEO team would produce a list of prioritised actionable items for the first month. Once signed off by you, we would get to work!

    After 30 days, we would then send a report of our efforts and relevant data. We take the time to explain what we’ve done, why we’ve done it, and what we’d like to work on for the next 30 days.

    This process then repeats each month for the duration of your contract, with more comprehensive reviews at the 6-month and 12-month mark.

    A word from our clients

    We work hard for our clients and pride ourselves on the the reputation that we’ve built. We have over 35 five star reviews on Google, and counting. Our clients express the powerful impact and support that we can provide in a way that we never could.

    Wilkes Wood have been a pleasure to work with.

    Their work on our website has been innovative, clear and of excellent quality. They’re full of wonderful ideas and are extremely quick to respond to requests and help with any queries. I would highly recommend Wilkes Wood.

    Anna Thompson – Business Manager at Sladen

    Wilkes Wood have been a pleasure to work with.

    Their work on our website has been innovative, clear and of excellent quality. They’re full of wonderful ideas and are extremely quick to respond to requests and help with any queries. I would highly recommend Wilkes Wood.

    Anna Thompson – Business Manager at Sladen

    FAQs

    Social media advertising and PPC can be fantastic avenues to utilise as part of your marketing strategy, yet we always recommend starting with SEO before diversifying. The reason for this is that the results of successful SEO should provide you with long-lasting and consistent visibility, with advertising that “extends beyond spend.” By contrast, if you run a successful PPC campaign through Google Ads, as soon as you stop spending, the benefits cease.

    Any agency or freelancer promising to get you to #1 is at best misunderstanding how SEO works, and at worst trying to rip you off. We will always consult with you prior to taking on SEO work to understand your objectives and conduct a thorough audit of your current position. We can then present you with areas to improve upon and talk to you about where we might have the most successful impact on the rankings of your site, as well as what results we can realistically expect to achieve for the budget and time-frame.

    SEO is not a quick fix, it is an investment designed to produce long-lasting results. Whilst some changes and optimisation may take days or weeks to update, serious SEO campaigns can take anywhere from 2 to 12 months to start to see measurable increases in traffic and, by extension, associated leads and conversions. This can depend on many factors, such as how competitive the targeted keywords are and how much content you are generating.

    Identifying the best keywords for your website is essential to ranking in Google for searches relevant to your business and industry. Our advanced SEO research tools means we can efficiently identify and target dozens of underused yet high traffic terms. It is also important to analyse competitor rankings and identify areas where they are securing top page positions for competitive keywords despite having lacklustre on-page content.

    Backlinks (sometimes referred to as ‘inbound links’) are hyperlinks from one website to another. They are the foundation of ‘off-page SEO’ and demonstrate to Google the trustworthiness of your website. A website which receives a large volume of backlinks from authoritative websites (such as news organisations) has higher ‘domain authority’ – this makes it easier to rank for competitive and broad search terms. Backlinks are also a valuable source of traffic.

    Local SEO refers to those strategies that are designed to increase visibility in search results aimed at locality, such as “Physiotherapists in Sheffield” or “Hairdressers Ecclesall Road”. Any business that has a brick and mortar store or a physical location, or a business that serves a particular and defined geographic area can reap the benefits of local SEO.

    We offer two options for our packages: a 12 month fixed contract, and a rolling monthly option.

    SEO is not a one-off quick fix, it is a long-term strategy that requires consistent effort to reap rewards.

    Our 12-month contracts reflect this and also reflect our willingness to partner with you on a long-term basis to help your business grow.

    To recognise this, our fixed contracts are at a lower monthly fee, yet there is a cancellation charge if you end the contract prematurely.

    The short answer is yes. SEO is a constantly evolving practice and relies on reacting to changes and developments introduced by the world’s largest search engines, like Google. As these companies are continually trying to improve the quality of their service, they are always tweaking their algorithms to try and optimise the search experience, and thus these changes have an impact on SEO practitioners. We are always following industry trends and ensuring that our SEO work is in line with the most recent best practices, and are committed to evolving our service to ensure we can consistently deliver results.

    The short answer is yes. SEO is a constantly evolving practice and relies on reacting to changes and developments introduced by the world’s largest search engines, like Google. As these companies are continually trying to improve the quality of their service, they are always tweaking their algorithms to try and optimise the search experience, and thus these changes have an impact on SEO practitioners. We are always following industry trends and ensuring that our SEO work is in line with the most recent best practices, and are committed to evolving our service to ensure we can consistently deliver results.

    Let Us Help You Grow

    All of our SEO projects start with a no-obligation chat and a free audit of your current website. This gives us the chance to understand where you are now, where you want to be, and how we can help you get there.

    Talk To Us