Social media advertising and PPC can be fantastic avenues to utilise as part of your marketing strategy, yet we always recommend starting with SEO before diversifying. The reason for this is that the results of successful SEO should provide you with long-lasting and consistent visibility, with advertising that “extends beyond spend.” By contrast, if you run a successful PPC campaign through Google Ads, as soon as you stop spending, the benefits cease.

Any agency or freelancer promising to get you to #1 is at best misunderstanding how SEO works, and at worst trying to rip you off. We will always consult with you prior to taking on SEO work to understand your objectives and conduct a thorough audit of your current position. We can then present you with areas to improve upon and talk to you about where we might have the most successful impact on the rankings of your site, as well as what results we can realistically expect to achieve for the budget and time-frame.

SEO is not a quick fix, it is an investment designed to produce long-lasting results. Whilst some changes and optimisation may take days or weeks to update, serious SEO campaigns can take anywhere from 2 to 12 months to start to see measurable increases in traffic and, by extension, associated leads and conversions. This can depend on many factors, such as how competitive the targeted keywords are and how much content you are generating.

Identifying the best keywords for your website is essential to ranking in Google for searches relevant to your business and industry. Our advanced SEO research tools means we can efficiently identify and target dozens of underused yet high traffic terms. It is also important to analyse competitor rankings and identify areas where they are securing top page positions for competitive keywords despite having lacklustre on-page content.

Backlinks (sometimes referred to as ‘inbound links’) are hyperlinks from one website to another. They are the foundation of ‘off-page SEO’ and demonstrate to Google the trustworthiness of your website. A website which receives a large volume of backlinks from authoritative websites (such as news organisations) has higher ‘domain authority’ – this makes it easier to rank for competitive and broad search terms. Backlinks are also a valuable source of traffic.

Local SEO refers to those strategies that are designed to increase visibility in search results aimed at locality, such as “Physiotherapists in Sheffield” or “Hairdressers Ecclesall Road”. Any business that has a brick and mortar store or a physical location, or a business that serves a particular and defined geographic area can reap the benefits of local SEO.

We offer two options for our packages: a 12 month fixed contract, and a rolling monthly option.

SEO is not a one-off quick fix, it is a long-term strategy that requires consistent effort to reap rewards.

Our 12-month contracts reflect this and also reflect our willingness to partner with you on a long-term basis to help your business grow.

To recognise this, our fixed contracts are at a lower monthly fee, yet there is a cancellation charge if you end the contract prematurely.

The short answer is yes. SEO is a constantly evolving practice and relies on reacting to changes and developments introduced by the world’s largest search engines, like Google. As these companies are continually trying to improve the quality of their service, they are always tweaking their algorithms to try and optimise the search experience, and thus these changes have an impact on SEO practitioners. We are always following industry trends and ensuring that our SEO work is in line with the most recent best practices, and are committed to evolving our service to ensure we can consistently deliver results.