Your logo is the core identifier for your business and forms the building block for your brand.
Your logo is a representation of your business and they convey more than you think to your customers – your brand’s perceived personality, trustworthiness and authority are all influenced by your logo design.
Logo Design Features
Completely Bespoke
Our logo design service is entirely bespoke. This means your business will have a truly unique visual identity without a template in sight, helping your business leave a great impression wherever you’re seen.
Everything In-House
All of our design work is completed in-house by our design team. This gives us complete quality control over every aspect of the design process and final deliverables.
Supporting Assets
We also offer a comprehensive graphic design service, so we are perfectly positioned to take your new logo and apply it effectively across a wide range of assets and modalities.
”Wilkes Wood designed a logo for us at JBM Performance in 2019, which to this day is visually striking and encapsulates the nature of the business within the design. The use of color and typography is well-balanced and the overall design is polished and professional. The logo is easily recognisable and memorable, making it a strong asset for the brand. Overall, the logo design is a success and a great representation of the brand. Thanks again!”
Joe BurgessFounder, JBM Performance
Our Process
Our process framework not only ensures that all of our projects run smoothly, but it also gives you ample opportunity to be as involved in the design & feedback process as you’d like to be.
Discovery
Starting from a place of directed curiosity, we get to know you, your business, audience, and objectives, as well as collecting information on deadlines, scope, content requirements, and anything else that would help us understand your brief.
Design
Once we’re at a place of mutual understanding, we start design work. We work from a feedback driven process so you are always kept in the loop and are able to be as hands off or as collaborative as you want during the entire process.
Handover
After final checks and sign-off, we will ready final files for delivery and ensure you have the right formats/file types required for each use case needed.
FAQs
How long does the logo design process take?
The timeline for logo design depends on several factors, including the complexity of your requirements, the speed of your feedback, and the number of revisions needed. Generally, we aim to deliver initial concepts within 1-2 weeks after the discovery phase. The entire process typically takes around 3-6 weeks from start to finish, depending on the project’s specifics.
How much is a logo?
The cost of a logo design varies depending on the complexity of the project and your specific needs. Our bespoke logo designs typically start at around £1000, which includes initial concepts, revisions, and final file delivery. For a more accurate quote tailored to your project, we recommend scheduling a free consultation to discuss your requirements in detail.
How many logo concepts will I receive?
We usually provide 2-4 initial logo concepts based on the discovery phase. These concepts are designed to reflect different creative directions, and you can select your preferred option or request revisions to refine the design further.Typically, we flesh out a single initial concept in more depth that we believe is the strongest, and then showcase some alternative directions for your consideration.
Can I make changes to the logo after it’s completed?
Yes, our design process includes a set number of revisions to ensure your satisfaction. If you need further changes after the final logo is delivered, we can accommodate additional revisions at an agreed-upon rate.
Will I receive the logo in different file formats?
Yes, once the logo is finalised, we will provide you with the logo in various formats suitable for both print and digital use. This typically includes files like AI, EPS, PNG, JPEG, and PDF, ensuring you have the right format for any application.
Do you offer different versions of the logo for various uses?
Absolutely. We can create different versions of your logo, such as horizontal, vertical, and icon-only formats, as well as versions for light and dark backgrounds. This ensures your logo looks great in all contexts, whether it’s on your website, business cards, or signage.
What if I don’t have a clear idea of what I want for my logo?
That’s perfectly okay! Our discovery process is designed to help us understand your brand, values, and preferences. We’ll ask the right questions and present creative options that align with your business identity, even if you’re not sure what direction to take initially.
Can you update or redesign my existing logo?
Yes, we offer logo redesign services. Whether you want a complete overhaul or just a refresh to modernise your existing logo, we can work with your current branding to create a logo that better reflects your business today without moving into a completely new visual direction.
Will my logo be unique and original?
Yes, every logo we design is completely bespoke and tailored to your business. We do not use templates or pre-made designs, ensuring that your logo is unique and truly represents your brand’s identity.
How do you ensure the logo reflects my brand’s identity?
We start with a comprehensive discovery phase where we learn about your business, target audience, values, and goals. This understanding allows us to create a logo that not only looks great but also resonates with your brand’s identity and message.
What happens if I don’t like the initial logo concepts?
Our design process includes feedback rounds where you can provide input and request changes. If the initial concepts don’t meet your expectations, we’ll work closely with you to refine the designs until they align with your vision.
Do you provide brand guidelines along with the logo?
Yes, we offer packages that include brand guidelines. This document outlines the correct usage of your logo, along with your brand’s colour palette, typography, and other key visual elements. This ensures consistency across all your branding efforts.
Start your Project
All of our projects start with a free no obligation chat. This gives us the chance to discuss where you are now, where you want to be, and how we can get you there.