Marketing Pick

After an illustrious 20-year marketing career that includes a successful span as Marketing Director for Molson Coors Brewery (home to the Coors Light, Staropramen, Carling, and Madri brands), Ali Pickering wanted to share her extensive experience and expertise with businesses that need it the most. Marketing Pick was born.

We worked with Ali to create a single-page website for her marketing consultancy service, develop a meaningful logo design, produce impactful copy from an initial brief, and set up a LinkedIn company page to ensure consistency across channels.

ServicesWebsite, LogoIndustryConsultancy Year2023

Website Overview

Fred and James at Wilkes Wood have been a huge support in helping me to set up. They understood really quickly what I wanted to do and the tone of voice, and in working through copy, helped me to really get clear on my proposition. They went above and beyond helping me with IT, graphics and LinkedIn queries too! Thanks Guys!

- Ali Pickering, Founder

Fred and James at Wilkes Wood have been a huge support in helping me to set up. They understood really quickly what I wanted to do and the tone of voice, and in working through copy, helped me to really get clear on my proposition. They went above and beyond helping me with IT, graphics and LinkedIn queries too! Thanks Guys!

- Ali Pickering, Founder

Project Details

Developing Identity

After gaining a thorough understanding of Ali’s audience and business, we had all we needed to develop a strong logo and appropriate colour and font pairings. The result is a visual identity that straddles professionalism and personality.

Single-Page Website

Opting for a one-page scrolling website, we had to ensure there was a balance and natural flow between visual elements and text, taking site visitors on an organic journey through content leading to a contact-form call-to action.

Bringing Clarity to Copy

We worked with Ali to turn initial notes into polished copy that gave equal weight to both her experience and personality. We also had significant input in bringing clarity to the service offering, helping to carve out distinct, focused services that speak directly to a targeted audience.

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